Innovation Meets Identity: Welcome to ETI’s Refreshed Look
We innovate to ensure every light we create improves the residential, commercial, or industrial space it inhabits. We craft products that seamlessly blend into your life. We want to illuminate the moments that matter to you most, because we believe every moment deserves the perfect light. Join us on our journey as we redefine what’s possible and inspire a brighter future.
A new brand image can bring brand products closer to consumers.
Our new branding reflects a more youthful, modern identity that retains ETI’s heritage and remains recognizable to customers. The new logo consists of three parts, with combined upper and lower elements to form the whole. The elements include graphic identification and textual identification. The new logo drops “Solid State” and changes the letter “i” from lowercase to uppercase to become “ETI Lighting.” The original LED chip graphic used in the original “i” is the inspiration for the new icon, and the “chip” has been refined to make it easier to recognize and remember.
The color used in the logo has also been changed from the original single green to a combination of dark green and light green.
Brand Pillars
Defined by Dependability
We understand the importance of delivering high-quality lighting products that our customers can trust and rely on. Through meticulous manufacturing processes and rigorous quality control measures, we ensure that our products are built to last and perform consistently over time. We take pride in providing lasting value to businesses and consumers alike with our energy-efficient solutions. Real value means that we have your back. If your fixture burns out too soon, we’ll replace it for free.
Smart & Simple Innovation
Simplicity is our priority. We create intentional products that seamlessly blend into your life, making it as easy as screwing in a lightbulb. While our technology keeps advancing, we refuse to sacrifice user experience for the sake of innovation. Our goal is to cater to everyone, from trendsetters to traditionalists, by thoughtfully designing solutions that enhance your world.
Here For You
Whether you have a new DIY or corporate project or simply need guidance on choosing the right color temperature for your baby’s room, we’re here to help. With How To’s, interactive user guides, and video tutorials we strive to empower you with the knowledge and tools you need to succeed. We are not just a supplier, but a trusted partner ensuring your journey is seamless, enjoyable, and successful.
Inspired Craftsmanship
We’re not just your ordinary lighting manufacturer – we’re artisans of the craft. With complete control over the production process, we create tailor-made lighting solutions. Our in-house manufacturing capabilities allow us to customize solutions that perfectly complement your lifestyle, providing unmatched reliability and confidence worth boasting about.
Introducing our new iconic symbol, a visual embodiment of our brand’s essence. This distinctive icon captures the spirit of innovation and reliability that defines us. Versatile and memorable, it will serve as a powerful emblem across all media platforms, instantly recognizable as a symbol of quality and excellence.
Color Palette
Green, as a color, inherently symbolizes growth, harmony, and sustainability. By incorporating a green palette, we not only signal our commitment to environmental responsibility but also underscore the energy-efficient nature of our LED lighting solutions. This choice resonates with our brand’s ethos of progress, innovation, and a conscientious approach to manufacturing. Moreover, green has a universal appeal, evoking feelings of tranquility and balance, aligning seamlessly with the everyday settings and people we aim to connect with.
Elevating Visual Storytelling
Our primary focus remains anchored in preserving our core identity as the epitome of accessible lighting solutions. Balancing familiarity with innovation, our new branding reaffirms our commitment to accessibility and reliability. Through a curated visual narrative, we aim to showcase the transformative power of our LED lighting in everyday life, highlighting its role in routines and spaces of everyone. Integrating cutting-edge tech with relatable scenarios, our brand evolution reflects dedication to innovation and understanding of our customers’ needs. This fusion of tradition and progress propels us as a beacon of reliability and innovation.
